100 SHOPPERS

Online stores greatly facilitate the purchase of everyday products and increase the availability of articles in new markets. For this reason, advertising campaigns look different than in the old days, and are focused primarily on the internet customer. What does the shopping path look like in the case of online shopping?

It all starts with the awareness of the existence of a product by an internet user. A potential customer may come across an ad while browsing the web or social media. After clicking on the link, the recipient reaches a landing page where the product is presented in an encouraging way. There is also the possibility of supplementing information about it. At this stage, the customer must be able to perform an action (Call To Action), so the text and graphics should encourage him to do so by referring him to the store's website. Many manufacturers neglect this stage, resulting in the customer getting lost on the website and, disappointed, going to a competitor that offers a transparent website design.

In-depth knowledge of the purchase path is crucial for preparing a sales campaign. The manufacturer must plan the activities performed by the potential customer in the appropriate places. For this purpose, they can use the Where-To-Buy widget of the 100shoppers.com brand. This is an online analytics tool that the manufacturer places on their product page. From the customer's point of view, it makes it easier to make a purchase decision because it displays a list and direct links to stores offering a given product. Additional options allow the brand to attach information about the exact price and the available number of items.

For the manufacturer, the widget provides data on website traffic, increases conversion and allows optimizing the campaign. As a result, it is possible to increase sales. In addition, it is a way to create strong relationships with retailers and exchange information on the effectiveness of advertising. The seller of the widget offers a demo version in which it is possible to get to know the advantages of this tool in practice, as well as to test its functions.